is expected to grow at an annual rate of more than 7% in the next five years [1]. Fostering a personal connection with customers helps to inspire trust in the brand, and independent beauty sellers are more likely to build a strong, enduring foundation of loyal users. We believe in the beauty community and will continue to find ways to innovate and create value. Shop Now. 17 Asian-Owned Indie Beauty Brands To Support For Lunar New Year & Beyond. Chatelier, a luxurious indie beauty brand, offers sustainable choices so you won't ever harm the environment. Did you know that when it comes to beauty , indie brands are one of the fastest-growing categories? Was: $34.00. Disguise Cosmetics. $35. With 20 years of experience creating looks for celebrities like Reese Witherspoon, Cameron Diaz, and Gwyneth Paltrow to name a few. Their philosophy focuses on 3 key points, honesty, earnestness, and gratitude. Melissa Meyers. Indie beauty brands have a uniqueness that appeals to the individual instead of the masses. Alison Crumblehulme, Founder and President, Veriphy Skincare Inc. SALE. If you want to learn more about participating in this program and meeting the retailer of your dreams, please visit www.aditnow.com or click the button below. 1. Le Pruniers best-selling beauty oil can be used as a multipurpose moisturizer, though the entire recipe relies on a In the interest of shopping small this year and bringing hope to others this holiday season, here are seven indie beauty brands we're supporting this season. LUSH: Best known for their bath bombs and dry shampoo, this vegan shop also has incredible makeup products. SALE. Brand Report 5 Italian Indie Beauty Brands To Put On Your Radar; Brand Report 5 Exciting Sexual Wellness Launches To See You Through The (Possibly) Impending Economic Slump; Trends A Dozen Indie Beauty Trends Coming To The Fore In The Second Quarter Of 2022; Trends The Hairification Of Skincare; View More Theyve got heart. Shop Now. Hempz Original Herbal Conditioner For Damaged and Color Treated Hair. Leila Kashani created her brand Alleyoop in an effort to make women's beauty routines more efficient and boy did she deliver with the Pen Pal. I personally love discovering new brands and was thrilled to be chosen by the IndieBeautyExpo (IBE) to curate my own personal clean beauty boutique called onTUWI . Gymshark (athleisure) Gymshark, the disruptive athleisure brand set up in 2012 by a then teen-aged entrepreneur Ben Francis, reached unicorn status in 2020 after securing investment from General Atlantic. Shop our must-have picks from the best under-the-radar makeup brands Courtesy. She is a longtime celebrity makeup artist. New Indie Beauty Brands: Kulfi Beauty Courtesy of Kulfi Beauty Kulfi honors South Asian traditions with its first product a kajal eyeliner in five shades Nazar No More, a matte deep black, Tiger Queen, a matte terracotta, Rain Check, a teal blue with slight shimmer, Cheeky Chiku, a matte neutral brown, and Purply Pataka, a mauve with slight shimmer. The pricing is a little steep but worth every penny once you rub them all over your eyelids and see the beauty you create. If undereye bags and dark circles are making you look tired, then this eye cream will help perk you right up. 4. Now: $17.98. Check out their fan-favorite liquid eyeliner Independent ($20) and let us know if you ever go back to department store liners again. Essenza Dellamore Trinidad & Tobago. To be the first to know when Indie Beauty Expo returns, sign up for our newsletter here. So take a look at the top products from ten different indie brands the beauty world cant stop talking aboutand you soon wont be able to, too. Global Cosmetic Magazine notes double digit growth from Q4 2019 to Q1 2020 for brands such as Honest Beauty (13.61%), Skinceuticals (22.27%) and Goop (28.85%). Beyond corporate To me a beauty brand is independent if their heart and soul is scattered through the brand. Their lipsticks Ere Perez grew up in Mexico with a medicine-man grandfather and a mother with a flair for home remedies and beauty recipes, which led her to study nutrition, botanicals, acupuncture, and related fields. Glossier; Fenty Beauty; Kylie Cosmetics; Jeffree Star; The Ordinary; Love Beauty and Planet; Tarte; Morphe; K-Beauty; Drunk Elephant; Tatcha; Juvias Place; Though the numbers were close, Glossier was the most mentioned brand by both Gen Z and Millennial females. Three Ships. Le Prunier Plum Beauty Oil. Posted on September 17, 2021. by Kline Team. Ere Perez Natural Cosmetics. The Texas-based brand uses green skincare technology and was one of the first to be EWG verified. Essenza Dellamore is a K-Beauty inspired, luxury skin care brand, founded by Jhade Mitchell, one of our indie beauty graduates in Trinidad & Tobago. But over the past decade, small, niche brands known as indie beauty brands have been growing stealthily. In a 2017 report on the cosmetics industry, Deloitte found that, small is the new big, noting that, global brands are losing share as small brands and disruptors are gaining. W3ll People Expressionist Mascara. An indie makeup brand that is defined by and designed for real women who love to experiment, Disguise is also a 100% vegan label. They are known for their great work in researching products that enhance the strength of healthy skin. Behind every indie beauty brand is a story, and that story often becomes an integral part of how their business communicates with consumers. Brocato Cloud 9 Daily Restoring Shampoo. 3. Posted on February 2, 2022. by Karen Doskow, Director, Consumer Products. With a $14 AT AMAZON. Beauty. The market for clean beauty (or natural personal care products) rebounded strongly in 2021 and our research shows that the increase was greatly due to indie beauty brands. After growing tired of paying for products filled with unnecessary chemicals, Connie Lo and Laura Burget decided to take matters into their own hands and create Three Ships Beauty. Kline has identified three indie beauty brands that could be tomorrows billion-dollar buyouts just as we did in past reports where we accurately predicted M&As. Buy from Naivilo now Follow Naivilo on Instagram. ($29, thedetoxmarket.ca) Green beauty. April 3, 2017 Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Mindful beauty is a catchall term that describes the sorts of businesses and brands that conscious consumers want to support. Fortunately for incumbents, the global cosmetics-products market is expected to reach $805.61 billion by 2023, up from $532.43 billion in 2017. Niche brands with lean infrastructures and a nimble ability to adapt to consumers' demands are on the up and up, and even the traditional retailers are taking notice. What's particularly nice about the beauty industry, though, is its Compared to 2020, clean beauty saw a boost of 10% in 2021; several of the strongest gains upwards of 100% year 2 100% PURE Coffee Bean Caffeine Eye Cream. The name of this indie skincare brand truly says it all. Thank You Farmer, is an innovative cosmetic brand that produces high-performance products using all-natural and cruelty-free ingredients. $72. Its important for the future of the beauty industry and the success of independent brands. Indie Beauty Expo lands in London next month for a two-day event following this months New York show. The theme of this years show is to help beauty businesses rejuvenate, redefine and reengage.. In hair care, indie brands Crown Affair has launched a new leave-in conditioner and Hairstory has launched a Hair Oil, its first product in four years. By Preston Smith / Updated: Feb. 8, 2022 5:23 pm EDT. And it is this movement that has given rise to a number of Indian brands and startups in the last two to five yearsparticularly in the beauty, fashion, decor, wellness and food segments. Their Pure Cell Protection, Instant Plump, and Bright Complexion among many other products are encased in gorgeous, highly recyclable glass bottles and packaged in FSC-certified and recycled cartons. I bought one and I have never looked back and now own all but 1. Glow Recipe , Ilia Beauty, and Prose have landed squarely on our radar, says Karen Doskow, Klines Director of Consumer Products, They may be small in Redefining beauty experiences, they believe in raw, imperfect and fun forms of makeup that are truly relatable. From massive names such as Jennifer Lopez and Kim Kardashian to timeless drugstore brands and new indie companies, the beauty industry never stops growing. She then combined her on-the-job training with what she learned about Chadian beauty rituals to develop Salwa Petersen, a line dedicated to self-care inspired by African beauty. Was: $32.98. The best indie beauty brands. Jul 11, 2022, 8:31 PM. 9. International Beauty Show | Las Vegas, NV June 25-27: With over 500 exhibitors, hands-on workshops and masterclasses, the International Beauty Show is one of the oldest and largest health and beauty trade shows. Even Kris Jenner is getting in on the ever-expanding industry with her own beauty brand! If youre looking for new skincare, try shopping around at these six indie beauty brands that wont disappoint. Created by Riawna Capri and Nikki Lee (ahem, hair gurus to the stars and the co-owners of Nine Zero One Salon in Los Angeles), In Common is a new luxury hair line that focuses on inclusivity, hair health, and an Brand Report 5 Italian Indie Beauty Brands To Put On Your Radar; Brand Report 5 Exciting Sexual Wellness Launches To See You Through The (Possibly) Impending Economic Slump; Trends A Dozen Indie Beauty Trends Coming To The Fore In The Second Quarter Of 2022; Trends The Hairification Of Skincare I like bootstrapped brands that try to challenge the big guys. These indie, Asian-owned beauty brands will be your new favorite. The rise of these beauty brands is undeniable. Beauty is becoming more personal than ever beforebig brands are conceding market share, brands that cater to diversity are growth engines for conglomerates, and successful exits are increasingly common. The 27 Best Indie Beauty Brands, From Skincare to Makeup - Who What Wear Indie Beauty Brands on the Rise. Best Natural Indie Makeup Brands To Support in 2022 Westman Atelier is a luxe Indie Makeup Brand. MENU. 11. Kenra Shampoo - Color Maintenance. Image: Gymshark. When Umar ElBably graduated from the Canadian Ivey Business School in 2019, his line of mens grooming and cosmetic products was just a class project. The blendability on the melt stacks is insane. The natural-makeup sector has been lagging behind, making W3LL Peoples strides that much more pronounced. 7 min read. LE PRUNIER. Jan. 31, 2022. Magic Mist Universal Hair Elixir. The 10 most innovative beauty companies of 2022 LOral, Dior, Boy Smells, LoveSeen, and others are busting out all sorts of unexpected new looks. Made In India, Made for India, Made by India. This large market, which includes products for the likes of hair care, skin care, oral care, color cosmetics, fragrances, soaps and shower gels etc. Indie beauty must avoid patterns be bold and fierce It was also crucial to avoid falling into typical market patterns, she said, like thinking it was essential to post on Instagram and Facebook every day, for example. The global cosmetics market in 2017 was valued at over US$532 billion. The Up-and-Coming Beauty Brands Theyre Excited to Try 13-36-year-old females. A star product: Chb Du Tchad Hair Cream, which won a 2021 Beauty O-Ward for Best Treatment for Wavy Hair and is formulated with fair trade Chb seeds from Chad. A guide to the new makeup, skin care and hair care products coming out this month. Many heritage and indie beauty brands have launched new products in February 2022 across skin care, hair care and makeup. Several brands are leaning into sustainability this month, launching refillable products or products housed in recycled packaging. Now: $17.98. Here, Cosmetics Design takes a look at 6 types of mindful beauty and a small selection of the indie brands that are envisioning a more mindful future for personal care, cosmetics, and fragrance. 100% PURE only uses the crme de la crme of botanicals and natural ingredients to transform your skin. She'Neil Johnson's brand Base Butter is known for its simple, clean, effective ingredients. Westman Atelier Gucci Westman is the creator of Westman Atelier. DedCool was born in Los Angeles a little over two years ago by founder Carina Chaz, who was just 21 at the time.