Hotjar is a behavior analytics and conversion rate optimization platform thats used by over 550k websites. Indicative gives cohort analysis and people insights so that websites can better their elements. All the content and ads in the world won't do you any good if you're not tracking how your site performs. Mixpanel is a platform that measures user experience, analyzes it, and helps websites with customer retention. With web analytics tools, eCommerce businesses get a deep understanding of how their customers found out about the store, who or what led them there, and what ultimately enticed them to complete the purchase. The heatmap feature needs to be improved. User-based pricing might not be ideal for everyone. For example, with the data generated from analytics, you can measure conversions, examine the best sessions on your site, and transfer them into Smart Goals. Crazyegg also offers a Custom plan for those who simply need more. If you analyze your website regularly, you can know which parts need to be improved accordingly. This plan encompasses premium features, plus heatmaps and uptime monitoring. The custom plan lets you monitor up to 1,000 websites with up to 20 million daily visits. Mixpanel is focused on individual users and is an event-based model that connects interaction to a particular user so that you can target them with appropriate messages to boost engagement with the site. With the web analytics software, you can track a wide variety of things, such as where on the page your visitors are clicking, how far they are scrolling, how long theyre staying on the website, and more. Hotjar shows you real-time data of your visitors' behaviors. Are you interested in finding out if your website is generating enough customer conversions and how your business fares against the competition? Elementor serves web professionals, including developers, designers and marketers, and boasts a new website created every 10 seconds on its platform. This plan provides features such as life cycle analysis, unlimited user activity timelines, and segmentation based on user actions. Drag & Drop Live EditorFeatures IndexTheme BuilderWooCommerce BuilderLanding Page BuilderPopup BuilderDynamic ContentIntegrationsPricingElementor ProCloud WebsiteSpeed & Performance, Web DesignersDevelopersMarketersAgenciesSmall Business OwnersOne Page Website BuilderPortfolio Website BuilderFunnel Builder, Global Elementor CommunityGetting StartedAcademyBlogFree WordPress ThemesAdd-OnsDevelopers WebsiteSupportWeb Creators Glossary, About UsCareersFAQsAffiliate ProgramMediaTrademarkTerms & ConditionsPrivacy PolicyCookie PolicyWebsite Accessibility StatementContact UsTrust Center. The Plus plan is perfect for low-traffic sites and businesses that are in their early stages of development. With the free plan, you can track a single website with up to 3,000 daily visits. Hotjar successfully combines different analytics tools and features with a variety of feedback tools into a single solution. This plan lets you self-host Matomo analytics for free with paid additional premium features. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan. Might be hard to adapt at first for beginners. There is a 21-day free trial period for every newly-registered user, so you can test Matomo before opting for the paid plan. Web analytics software monitors how visitors interact with your website. Once youve written your content, you can use Chartbeat to perform headline and image testing, as well as on-page optimization. Tracking allowed for up to 10 websites with up to 30,000 total daily visits. Ideally, your analytics platform will provide multiple ways to analyze the metrics you care about. Setting up specific events and segments may take some time. Woopra is all about understanding the consumer journey from the moment they set foot on your site. Do you have any questions about choosing the perfect analytics solution for your business? Since 2013, more than 10 million people visited our website to seek information on how to get started online, grow their businesses or personal brands. Thanks to these details, you can understand which content is popular. Font size can be increased since some parts of the data become a bit hard to read. Your email address will not be published. It does not show sub-domains and specific parts of a website. It allows you to monitor your competitors' statistics as well. Woopra uses proprietary technology to provide you with details on individual customers, called People Profiles, where you can see the entire customer journey for each visitor of the site. After a 30-day free trial period, businesses can opt for one of the five paid plans available. This includes their location, referral source, the amount of time they spent on each page, and the actions they performed on your website. Furthermore, Crazyegg is open to integration with other platforms, such as Drupal, Google Tag Manager, Joomla, and a number of others, which produces further value. The right web analytics platform can set your business up for success. You can track traffic on an unlimited number of sites with up to 75,000 page views per month. However, OWA can also monitor each visitors click-stream, and provide heatmaps. Flexibility on different tasks is functional. Kissmetrics also provides Return On Investment (ROI) analysis. Hotjar is a relatively new web analytics tool that has proven to be quite helpful for marketers and companies trying to get a clearer picture of how users behave on their websites. Don't forget to check your visitors behavior by using these tools. Here you will find the pick of the litter when it comes to web analytics tools as well as concise reviews of each ones features so that you can see which best suits your needs. With the Custom plan, users get everything from the Growth plan plus customizable data history, unlimited data storage, security consultations, and even live chat support. This includes real-time analytics, conversion tracking, customer journey analysis, data visualization, and segmentation. It provides comprehensive reporting with heat maps and data segmentation. These analytics show where your visitors came from how much time they spent on specific pages of your site. If your site experiences a spike in traffic, its always worth exploring whats caused the uptick. Every new client gets a 30 day free trial from Finteza. It takes time to set it up. By entering your email, you agree to ourTerms & Conditions and Privacy Policy. The price of the paid plans also depends on the form of the platform used and monthly traffic (page views start from 50,000 to 50 million and more). The basic plan has the standard features, like the heads-up display, real-time and dashboard reports, but lacks the special features like advanced queries and headline testing. All Business plans have premium features not found in other plans. Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. With that business-specific data set, customers can get unprecedented levels of insight into the behavior of potential clients and website visitors and the most comprehensive analysis of the performance of their app or website. This level of functionality is typically only found in dedicated heatmap tools, rather than broader analytics platforms. Crazyegg is a platform for analyzing visitor behavior in order to help websites improve UX and ultimately increase ROI and conversion rates. With the help of reports such as revenue breakdown, funnels, and many others, store owners learn about successful orders, which products are selling the fastest, and more. Open Web Analytics (OWA) tracks all the usual metrics youd expect from an analytics platform. VWO is a conversion optimization service that helps you see visitors' activities. You can check your competitor's statistics and decide how to optimize your website for your target audience. SimilarWeb utilizes multiple methodologies in its approach to data analysis and collection to provide users with a better understanding of their customers. Also, Matomo is a user-friendly tool offering many customization options that allow you to adjust the functions of the platform to the needs of your business. This makes it a good choice for online store owners who are looking for a free, open-source analytics platform. This gives you the best possible chance of achieving your goals. Its worth noting that SEMrushs analytics arent restricted to your own website. Hotjar also uses polls, surveys, and other methods of getting valuable feedback from users. Crazy Egg is a website analytics tool that helps you to improve your website with their analysis. So choose which one is best for your business and start using them to analyze! If you dont have access to a web analytics tool, youre essentially flying blind. Startup plan is $349 per month. Matomo is a web analysis tool that gives its users complete control of all data generated on their platform. It shows trend reports and gives you the idea of which path you should take. Chartbeat is a platform designed for publishers and similar organizations to track reader engagement. The Free plan gives unrestricted access to all analytics for 1,000 tracked users and stores data for 90 days. Google Analytics is mostly a free platform available for all, but there is also a paid version with even more features and characteristics for more advanced users. To start using Clicky, users first need to register an account. You need to contact customer support at SimilarWeb for specific details and pricing for your business. The growth plan starts from $25 per month. Most websites want to secure conversions. Website analytics tools are helpful because you can get informed about your visitors. Gives multi-product analytics and user-level insights. Clients can track up to 30 websites with up to 100,000 total daily visits. Most web analytics platforms track the amount of traffic your website receives. Chartbeat has partnered with over 60,000 media brands and conducts business in over 60 countries worldwide. The main goal of Crazyegg is to help websites understand how their visitors navigate the site, and how much time they spend there. Unlike other analytics platforms, Hotjar is designed to be used alongside Google Analytics. These web analytics tools have pros and cons, so you can decide which one is right for you. Automatically puts a yearly subscription. However, you can request a Chartbeat demo from the companys website. The Core plan is a free plan that comes with 500k actions per month and 90 days of data retention. With so many web analytics software solutions out there, it is undeniably difficult to choose which one would be best for your business. A seven-day free trial is also available. Moreover, there are no bots and referrer spam thanks to their state-of-the-art protection systems. Adobe Analytics provides real-time, actionable insights into your websites traffic. With this plan, you receive an unlimited number of A/B tests. You will have a limited number of features at your disposal, and the data is stored for only a year. You can use this tool to segment your visitors and analyze funnels, revenue, and retention. There are various solutions that SimilarWeb offers depending on what you want to accomplish. The plan facilitates up to 10,000 page views a day and offers more features than the free plan. Understanding how users interact with your website provides invaluable insights and data that help you to improve the user experience and maximize conversions and optimize your content. It offers both free and paid tools to websites that can, in turn, use them to obtain a deeper understanding of their customers and their behavior. It specifically targets publishers and media companies and has partnered with over 60,000 media brands. It employs a series of different mechanisms to keep track of user activity, such as heatmaps and visitor recordings. Finteza helps websites tackle some of the biggest issues in web traffic analysis. Whether or not your visitors come back to your website. Alternatively, paid plans are available starting at $39 per month. SimilarWeb offers a free plan which gives you the chance to test the service before switching to the paid version and getting even more out of the platform. Gives real-time reporting to its user so as to keep them up-to-date. Kissmetrics is particularly well-suited to the world of ecommerce. However, this solution isnt so strong when it comes to performing other types of analysis, particularly customer behavior analysis. No one wants to go through the process of implementation of a software tool only to realize that it is not good enough and that it does not satisfy the needs of your business. User behavior is also tracked so that businesses can collect all sorts of information, such as where on the page users are clicking, at what point they are leaving the website, and much more. Shows organic keywords, paid searches and increase or decrease in numbers. You can then adjust your future activities accordingly, in order to create a high-converting website. Shows real-time updates and activities, which is crucial for analyzing the behavior of visitors. The Pro plan is perfect for larger enterprises that want to track traffic on all of their sites with up to 500,000 page views per month. You can then use Hotjar to collect session recordings of the actions visitors are performing on this particular landing page. This can help to maximize engagement and turn casual visitors into loyal readers. Pricing: Contact sales for pricing information. Note that all plans are billed annually. SimilarWeb is a unique platform for data analysis that gathers information about the performance, traffic, and other aspects of a website from hundreds of different sources and combines it into a single data set. Hotjar does not impose limits on how many people on your team can have access to the platform. Metrics such as the number of pages visited, bounce rate, and average session duration can all indicate whether your website is successfully holding the visitors interest. With such a detailed collection of data, your marketing, analytics, UX, and CRO teams can make the necessary changes to improve UX and conversions. This is an open source solution that you can host on your own server or WordPress installation. This can help you identify trends that lead to successful conversions. By using this tool, you can reach out to real-time data of your visitors and analyze their certain behaviors. Clicky is free for up to 3,000 page views for a single website. This includes referral sites, page views, and unique visitors. Lets get started! It provides a wide range of tools that you can use to evaluate and improve your websites on-page, off-page, and technical SEO. Absolutely. This means that no third-party will ever gain access to your sensitive data as all information will be stored on your servers with an on-premise Matomo solution. It starts from $16 per month. After that, they can opt for a paid plan. By doing the necessary analysis and tests, you can increase revenue and decrease the cart abandonment rate of your website. By monitoring this metric over time, you can identify fluctuations. All in real-time. Thanks to these analytics, optimizing your visitors' journey for better becomes possible. In addition to providing analytics, Kissmetric is an email automation platform. It shows what people are looking for on your website specifically. Kissmetrics is a website analytics tool that helps businesses optimize certain parts of their sites. Pricing for the paid program depends on the services you want to use, the size of your business, and many other factors. Discover How To Install Google Analytics on Your Site, installing an analytics platform on your website, The Complete Guide To Design Project Management, How To Grow Your Business Using Elementor Cloud Website. Required fields are marked *. It is easy to set up and use with a simple UI. The user segmentation and customization options can be improved. This might mean pinpointing the actions that result in ecommerce sales using platforms such as Matomo or Kissmetrics. With artificial intelligence processing your data, you will get information about which users are most likely to convert in their upcoming sessions. Website analytics tools can help you maximize the potential of your business and learn all about the habits, expectations, and needs of your customers. You need to contact customer service for further details on pricing as it depends on your selection of features. Web analytics can provide you with the data you need to drive your business towards success. This gives you maximum flexibility. The Plus plan has all of the same features as the basic plan, plus it allows users to choose only one premium feature. Gives real-time analytics with cross-platform tracking. You can explore behavioral data by analyzing your most-used features and customer profile. Plenty of web analytics software solutions are designed for desktop users only, putting companies that focus on mobile devices in a tough spot. Customizations on the dashboard are limited. There is also a range of paid plans available if you want to monitor multiple websites, or if your site attracts a large number of page views. Pricing: Has different plans for business models and needs. You also need to find the right balance between the price tag of the product and the features it offers. Commentdocument.getElementById("comment").setAttribute( "id", "a5349683736c75535d948c70c92b52ed" );document.getElementById("f5482c1ee0").setAttribute( "id", "comment" ); FirstSiteGuide is supported by our readers. Pricing: Free plan is available with limited features. Popupsmart. When exploring the available analytics platforms, we recommend keeping your business objectives firmly in mind. subscribers and customers with This can provide insight into the content thats driving visitor interaction and the content thats holding you back. However, you may not always have the resources to invest in enterprise-level tools. Matomo is a tool for measuring website traffic and user behavior. In order to improve your visitors' experience on your website, you can track their behaviors and take necessary actions. Customer profile and where they come from. The most basic program starts at $99 a month for 20,000 page views daily. Clicky differentiates itself from competing analytics platforms by generating heatmaps for individual visitors rather than collections of users. With data generated using website analytics software, you will be able to find out how many visitors come to your website, how much time they spend there, what percentage of them subscribe and buy something, and plenty of other useful information that will help you to drive your business further and ultimately boost your revenue. Provides real-time data with in-depth information. It allows you to analyze your website's activity and your audience's engagement. What usually comes out to a five-figure price is paid on an annual basis. There are many paid and free website analytics tools available in the market. You can track your campaigns' details and optimize your website. Some web analytics platforms use powerful automation technologies, like machine learning, predictive algorithms, and email automation. Up to 10 websites tracked with up to 30,000 total daily visits. SEMrush is a web analytics tool that places a strong focus on SEO. This plan includes premium features, plus heatmaps and uptime monitoring. Clicky has several paid programs and a single free one. Reporting feature is detailed with session replays and data segmentation features. SimilarWebs team of experienced mathematicians and other data scientists process the data through machine learning algorithms to get the prediction models and estimations of future customer acquisitions. Google Analytics offers a free plan which is perfect for small and medium enterprises. This can be helpful for marketers and web designers who are looking to improve UX and achieve high conversion rates. There might be specific features and services you are looking for. At FSG we believe that anyone can succeed online with the right toolset. It might not be suitable if you want to try it out first. However, its particularly important to cross-reference the feature set with your own business objectives. By entering your email, you agree to our Terms of Service and Privacy Policy. SEMrush subscriptions range from $119.95-$449.95 per month. Pricing: Has a free plan that provides basic features with limited access. Enterprises that want the complete version of the platform can enjoy unlimited results per metric, up to 28 months of mobile app data, access to global and country-specific data, keyword analysis, and much more. Pricing: Has a free plan. Your email address will not be published. The Plus plan allows users to track activities on an unlimited number of sites with up to 150,000 page views per month. After that, take necessary actions considering the information you get. The free plan is jam-packed with useful features that cover everything from data analysis, reporting, data collection and management, integrations, and more. Ask away in the comments section below! Statcounter allows website owners to track their entire customer journey from the moment they land on their websites in a live feed. Google Analytics is a free platform available for all and offers multiple tools, such as data import, URL builders, multiple integration options, and more. You can do your website's A/B testing easily. Amplitude 's analytics feature helps you understand your visitors. If these figures are low, it may indicate an issue with your content, or even a disconnect between the content the visitor was expecting and the experience you delivered. Since it gives real-time data, it is possible to know what your visitors are doing and how you can improve your website accordingly. Digital marketers, UX designers, and web developers can then use this information to perform conversion rate optimization, and improve your websites overall UX. One of the biggest selling points of Matomo is that not only is it a feature-rich platform but also the fact that Matomo allows the user to have 100% data control and full ownership and protection of all sensitive data. The price for this program varies based on multiple factors, so youll need to contact customer service for more details. For example, you can use Google Analytics to identify a page thats underperforming, such as a landing page thats driving very few conversions. Kissmetrics licensing ranges from $299-$499 per month. Where Clicky does a perfect job is getting a huge amount of on-site analytics to website owners in real-time. Subscriptions can be paid on a monthly or yearly basis, which can bring extra savings. Integrates with other related platforms properly. It might be hard to use at first for beginners. Metrilo is a platform that allows retailers to know exactly what is going on in their store in real-time. Matomo is a website analytics tool currently present in over 190 countries and with over 1 million active users. Hotjar is free for up to 2,000 page views per day. In particular, product managers can use Amplitude to identify common drop-off and conversion points. The Business plan has multiple options for clients, depending on the amount of traffic. You can then use this information to boost your conversion rates. It protects your customers' privacy and analyzes their behavior as well. Monitoring history data might be complex and limited. With Google Analytics, you can get a detailed analysis of all data and reports, track your social media sites and applications, as well as learn what your visitors are doing at all times while on your site, just to name a few things. Crazy Egg is a website optimization tool that can help you monitor and analyze your conversion rates. Up to 500 recordings can be made, and they are stored for a year. Then again, if you are not exactly sure what web analytics software does, there is no reason to worry because I am going to tell you all that you need to know. It has custom event and standard event tracking options. Pricing: Free trial is available. The UI needs to be improved and documentation should be more understandable. Events you looked for before might not be deleted and can look a bit complicated. In particular, you can use this tool to map out the paths and actions that visitors perform before officially becoming conversions. Mobile device analysis feature is helpful to learn about the mobile experience of your website. You can analyze your content and product performances. To help you find your perfect fit, here are our top six paid web analytics tools. As one example of how Finteza helps, a bot detector will recognize bad traffic and identify potential scammers and hackers, so that your information will be based solely on real data. Matomo is an open-source website analytics platform that gives importance to users' privacy.