In its early years, it deliberately targeted girls and young women, keeping the price point low and selling the products in drugstores and grocery stores where young, savvy shoppers were the most likely to buy cosmetics. At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox, Find a NewBeauty "Top Beauty Doctor" Near you, Get trusted information from the beauty authority delivered right to your inbox. The Motley Fool reported in April 2019 that, according to data from S&P Global Market Intelligence, Coty stock lost 67 percent in valueover the previous year as CoverGirl and other Coty-owned brands experienced declining sales due to supply chain disruptions and competition from newer brands, such as Kylie Cosmetics and Nyx. [10][11] Their rebrand also includes a new logo, tone, updated packaging and product design. Its Simply Ageless line already boasts hyaluronic acid and vitamin C in its formulations. According to a 1964 CoverGirl ad (via Cosmetics and Skin), people were encouraged to buy more than one shade of CoverGirl products in order to contour (and, of course, increase CoverGirl's sales). [15] Today most major brands have one or more black models or celebrities under contract. Our editors will review what youve submitted and determine whether to revise the article. The organization gave CoverGirl Leaping Bunny certification, a logo added to the company's products that assures buyers that none of the products or ingredients used by CoverGirl (or its suppliers) are tested on animals. Taylor was featured in the fashion documentaries Unzipped (1995) and Catwalk (1996). [8] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. Last, lengthen lashes with Katy Kat in Very Black. Please refer to the appropriate style manual or other sources if you have any questions. Now, she has her own makeup line.Flower Beauty. Get a killer modeling portfolio. CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th anniversary of the company, to the campaign. CoverGirl was determined to be cost-efficient from the very beginning, according to Cosmetics and Skin. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. If you think that you know everything there is to know about CoverGirl, think again. ", "Zendaya Just Announced That She's The New Face of CoverGirl", "Meet CoverGirl's first CoverBoy, 17-year-old YouTube sensation James Charles", "Meet CoverGirl's First Ever CoverBoy, James Charles", "CoverGirl Just Chose Its Most Unexpected Spokesperson Yet: Chef Ayesha Curry", "Lili Reinhart Is CoverGirl's Newest Ambassador", "Product Placement Deals Make Leap From Film to Books", "Authors strike deals to squeeze in a few brand names", "Talia Gets an Amazing Surprise, The Ellen DeGeneres Show", "All About/Cover Girls; The Look That Sells Is Both Girl-Next-Door and Celebrity", https://en.wikipedia.org/w/index.php?title=CoverGirl&oldid=1088999679, Articles with unsourced statements from April 2019, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 May 2022, at 09:01. Mahalo.com. We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how and why people wear makeup. In 2018, model Amy Deanna became the first CoverGirl model to have vitiligo, a condition which, as explained byThe Independent, causes white patches to appear on the skin due to a lack of pigmentation. 2022 Fairchild Publishing, LLC. Taylor was featured in the New York Metropolitan Museum of Art exhibition The Model as Muse: Embodying Fashion (2009), which showcased the models who epitomized fashion during the 20th century. In 2018, CoverGirl made a big change that made its products more appealing to socially aware consumers. CoverGirl doesn't just look for beautiful celebrities to represent their brand. She was the sister of model Krissy Taylor (197895). Brinkley has been around long enough to see the beauty and modeling industries change significantly. You're making it, making opportunities every day. According to Byrdie, Noxzema was developed in the early 20th century as a sunburn remedy. In a call with analysts (via Reuters), Coty's CEO Pierre Laubies said, "If we are able to stabilize our share in this moderately declining category, this will allow Coty to return back to growth.". And now, the American model who first starred in a COVERGIRL campaign over 30 years ago will be rejoining as their newest ambassador (again). NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Niki Taylor fronts Cover Girl's Simply Ageless range. Its communications namely those with Taylor have also been adapted to the digital age. Make yourself constantly look better. 'Blonde' Official Trailer: Ana de Armas Unravels as Marilyn Monroe in Netflix's NC-17 Drama, Prince William's Rumored Affair Is Back at the Top of Twitter News Amid a 'Salacious' Anonymous Report, Sydney Sweeney on Fame, Hollywood Fakery and the Pressure of Paying the Bills, Amber Heard Sells Yucca Valley Hideout for Major Profit. In August 2012, Pink and Janelle Mone were chosen as the newest spokeswomen for CoverGirl. This is bigger than a new campaign or a tagline. Smoke out some scary eyes with Eyeshadow Quads in Stunning Smokeys. That same year, another social media makeup artist, Lewys Ball, was signed to represent Rimmel London(viaTeen Vogue). I even did my own makeup, so the whole experience has been very easy, breezy! said Taylor, pun intended. "We want to honor their confidence and help them shine in the spotlight. In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. ", Jennifer O'Neill's debut as the first CoverGirl. How to Become a Face ModelYOU NEED TO HAVE A MODELLING FACE. This eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted. Please review our. Be Professional. By the 1950s, Noxzema Skin Cream was being sold as a cleanser and cold cream, and it became a part of the nighttime skincare routines of countless people. Then, line inside and outside of eye with Liquiline Blast Liner. [1] The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl has given checks to several people featured on The Ellen DeGeneres Show, such as Talia Castellano, a thirteen-year-old American YouTuber with cancer. Although the schoolgirls who entered and won the contest were not exactly the glamorous models who would soon become the face of the company, they helped CoverGirl market the brand to adolescents and young adults. The brand has many different types of foundations these days and their skin tone offerings differ from product to product. Start by framing a fierce face with Pow-Der Brow. ", "Pose Terbaru Katy Perry Lagi-Lagi Mirip Dengan Nike Ardilla! Web. Top News Stories Alerts Straight to your Inbox. CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 of the popular modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls. That is empowering.". "Shawn, Nastia and Alicia are wonderful additions to the CoverGirl family, representing CoverGirl ideals of both inner and outer beauty," Bracey said in a press release (via Investor Village). While many people often think of contouring as a modern beauty trend, it actually has deep roots. Niki has shot herself with an iPhone 12, she was part of the creative itself, he said. Instead, it was part of the Noxzema Chemical Company. Amid chief executive officer Sue Nabis transformation of Coty Inc., whats old is new again, starting with Cover Girl. Ogilvie opened the door for black CoverGirls, and other black women soon joined the CoverGirl ranks. She is the first CoverGirl spokesperson who is not an actress, singer, or entertainer.[25]. [7], In January 2010, Procter & Gamble launched "Clean Makeup for Clean Water", a charitable program aimed toward providing clean drinking water to places and people in need. The Noxell Corporation ran CoverGirl until the late '80s, by which time it had expanded beyond the United States and had broken into the global market, especially in Europe. Makeup artist James Charles, who rose to popularity on Instagram, was named the company's first male CoverGirl or, as Charles prefers to call himself, CoverBoy. His CoverGirl status helped open the door for people of all genders representing beauty brands. Credit. Required fields are marked *, on How to become a covergirl makeup model. In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste. Procter & Gamble did not have a makeup line among the many brands that it owned at the time and was interested in adding one. "I was shook and didn't believe it at first, [but] when I found out it was a real opportunity, I literally screamed and then cried, I was so excited," Charles told Cosmopolitan. News). Earlier this year, it also launched LashBlast Clean Volume Mascara, a vegan alternative to its mainstay LashBlast Volume Mascara. As a brand, its bigger than life. CoverGirl's first product line, Clean Makeup, launched in 1961. In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of fifteen, appearing in both print and television advertising that year. To find an agency, go to models.com and upload your pictures onto a free profile. Touch device users, explore by touch or with swipe gestures. Some of CoverGirl's contouring recommendations included "blend[ing] a light shade of foundation over the jawline from ear to chin" to conceal a receding chin, and "apply[ing] darker base over the tip only" to make a long nose seem smaller. Build a List of Booking Editors. In 1991 she made her runway debut at Paris Fashion Weekone of the industrys four major semiannual eventsand was named one of People magazines 50 Most Beautiful People. Taylor subsequently founded her own company, Niki Inc., to manage her career and in 1992 signed for professional representation with IMG Modelsone of the worlds top modeling agencies. StyleList.com Fashion, Style, Beauty, Hairstyles, & Celebrities. According to the brand, Taylor shared that one of the coolest parts of her new partnership has been that she got to shoot the commercial (see below) herself with her iPhone in her own home. Ive been a fan of Cover Girl since I was a teenager and I am so proud and honored to rejoin this iconic American brand, years later, as the face of their good-for-skin makeup line, Simply Ageless, Taylor said in a statement. O'Neill became the face of the company in 1963 (via E! Keep Looking for Exposure and Experience. The acquisition didn't just make Coty one of the world's biggest beauty brands, but also the world's top fragrance brand. In 2008 she cohostedwith fellow model Tyson Beckfordthe reality television show Make Me a Supermodel (200809). CoverGirl has promoted diversity by hiring members of other communities underrepresented in the beauty industry. CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. Transforming Cover Girl means going back to its roots and reinventing clean, healthy, and well-being in a modern connotation, he said. Follow this DIY guide to transform into Katy Scary and be drop-dead gorgeous this Halloween. The following year Taylor founded her own company, Begin Enterprises, Inc., and she subsequently launched a series of ventures that included a fragrance line, a clothing boutique, and a charitable arm, the Begin Foundation for the Advancement of Women in Business. [citation needed] Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. In 2015, Coty acquired CoverGirl, along with 42 other beauty brands, from Proctor & Gamble in a $15 billion deal, as reported byUSA Today. It was later found to also help alleviate itchy skin and eczema, helping to ensure that it reached mainstream success. It's clear that her impact on CoverGirl was massive, as it continues even today. How 90s is this-- Niki Taylor and Covergirl Clean Makeup! "Cover Girl's Clean Makeup for Clean Water Campaign StyleList." But if you are in search of a free modeling agency, you can rest assured, as there are plenty of modeling agencies out there, all free of charge. In the same year, at age 16, Taylor signed a two-year contract as the new face of the cosmetics company LOral, becoming the youngest model to ever secure a multimillion-dollar deal. In October 2019, Lili Reinhart was announced as a spokesperson for the brand. First launched in 1961, the first CoverGirl products contained the bactericides methylparahydroxybenzoate, propylparahydroxybenzoate and hexachlorophene. I think that's a really beautiful, exciting thing and a powerful thing for people coming up in the business now. Having an online presence is a must. Just 17 at the time, Charles would soon be joined by other men repping cosmetics companies. In 2018, Amy Deanna became CoverGirl's first model with vitiligo. Though she was already a successful modelwalking at Paris Fashion Week and gracing the cover of Vogue at 16 years oldsome consider this the turning point when Taylors status reached that of supermodel. And now, at age 46, Taylors career is coming full circle as she rejoins the CoverGirl family as the face of the brands Simply Ageless collection. Christie Brinkley modeled for the company for 25 years, the longest running cosmetics contract of any model in history. AS A FACE MODEL YOU NEED TO TAKE CARE OF YOUR SKIN. [23][24], In September 2017, Ayesha Curry was added as a spokesperson for the brand. I even did my own makeup, so the whole experience has been very easy, breezy!". People were encouraged to "use lighter shades to accentuate or bring forward features that need emphasizing" and to "use darker shades for contrast or to diminish features that may appear too prominent.". To that end, Curti has also revived Cover Girls easy, breezy, beautiful tagline. [4], Sales of the line increased during 1985 due to an advertising campaign featuring supermodel Christie Brinkley. [26], The authors and publishers of the 2006 novel Cathy's Book agreed with Procter & Gamble to include references to the makeup line in exchange for promoting the book on its self-care BeingGirl website.[27][28][29]. JOIN MODEL AGENCIES THAT HAVE LINKS WITH BEAUTY BRANDS. The condition affects one percent of the world's population, but, until Deanna came along, models with vitiligo hadn't appeared in major ad campaigns. Be persistent. It launched with just three shades of foundation, catering to lighter skin tones. She added, "The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. It can be intriguing, seductive, innocent, charming or joyful. Updates? These advertisements established the "girl-next-door" look that CoverGirl would become associated with. A ten-gallon hat holds only about gallon. Former Coty Exec Joins Beauty Manufacturer Maesa as CEO, Executive Moves: Cotys Women-Majority Board, Plus Moves at LOral, Clarins and P&G, Sign up for beauty news straight to your inbox every day. Taylor will be the face of Simply Ageless, the brand's anti-aging skin care and makeup range. In 2016, CoverGirl became one of the first major cosmetic companies to defy gender norms by naming a man as one of their spokesmodels. Beginning in 1962, CoverGirl began running the Co-Ed High School Cover Girl Contest which encouraged teenage girls to apply. Niki Taylor, in full Nicole Rene Taylor, (born March 5, 1975, Fort Lauderdale, Fla., U.S.), American fashion model best known as a face of the cosmetics company CoverGirl. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line. "In leading the relaunch, we started with the insight that people no longer strive for a singular standard of beauty, but use makeup as a tool for self-expression and personal transformation," SVP of CoverGirl, Ukonwa Ojo, said in an announcement (via Harper's Bazaar). "Vitiligo awareness is something that is very important to me," Deanna told PeopleStyle. I remember seeing this ad in 17 magazine when I was a teen. Shop the line here, then watch Taylor's new commercial for their 3-in-1 foundation. Taylor was raised with her two sisters in Pembroke Pines, near Fort Lauderdale, where the family relocated in 1987. Or start smaller and put a camera on a tripod and practice by yourself until your confidence grows before you start your journey to become a fashion model.Practice posing in front of the camera. According to O'Neill's IMDb page, she was born on Feb. 20, 1948, making her just 15 years old when her debut CoverGirl ad launched. Cover Girl 1995 Models: Lucia Curtis, Lana Ogilvie, Niki Taylor Rachel Hunter, Related: 10 Supermodels Who Stun at Any Age. Build an Online Presence. She shot the commercial herself, with her iPhone, in her own home. CoverGirlisa household name, after all. In 1998 at age 23, Niki Taylor inked a deal as the new face of CoverGirl, becoming the youngest ambassador in the brands history, which propelled her modeling career to new heights. Even if you don't use the product yourself, though, you are still likely to find a bottle of the drugstore cold cream on your mother's nightstand. According to The American Beauty Industry Encyclopedia, the earliest CoverGirl products included liquid and pressed powder foundations, tube makeup, and "brush-on blushes." Even though CoverGirl originally only offered products in lighter shades, the cosmetics company would eventually become a champion of diversity. The main types of scientific model are visual, mathematical, and computer models. 5 January 2010. QUEEN LATIFAH (CoverGirl) -- 2013 Magazine Print Ad Clipping ve #CoverGirl. Coty already owned quite a few big label brands of its own at the time, including Calvin Klein perfume and Rimmel cosmetics. While sales outside of North America were modest compared to the success CoverGirl saw in the United States and Canada, the line was still bringing in enough money to attract the interest of bigger companies. In July 2019, shares of Coty plummeted as the company wrote down $3 billion in value of the brands they acquired from Procter & Gamble in 2016 including CoverGirl. Because of Jennifer O'Neill's successful thirty-year relationship with CoverGirl as spokeswoman, her face has become widely recognized as the face of CoverGirl.[2]. It goes without saying that Taylor hasn't aged a day, which is fitting, since she's the face of their Simply Agelesscollectiona line anti-aging makeup foundations with vitamin C and more healthy skin boosters. Cover Girl was the pioneer that invented clean makeup several decades ago, and has stood for clean and healthy. Runway models must have precise measurements so theyre able to fit the clothes that designers are going to be showing to their clients. Ive been a fan of COVERGIRL since I was a teenager and I am so proud and honored to rejoin this iconic American brand, years later, as the face of their good-for-skin makeup line, Simply Ageless, said Taylor of her partnership. This is the image that must capture the attention of the viewer and invite them to take a closer look. This portfolio should contain any modeling pictures you have. The name is thought to come from the Spanish, https://www.britannica.com/biography/Niki-Taylor, The Fashion Model Directory - Biography of Niki Taylor. Their measurements are usually no greater than 34 inches around the bust, 23 inches around the waist, and 34 inches around the hips. While doing this is commonplace today, CoverGirl was the first brand to widely use models in its ad campaigns, thereby causing some of the models' careers to skyrocket, as it made them more popular than they had ever been before. You don't have to feel so stagnant or like you're waiting for an opportunity. Gatto Bianco by Fancy Feast will open for a limited time later this month. In September 2013, Katy Perry was chosen as the newest CoverGirl. Following Jennifer O'Neill's debut as the first CoverGirl in 1963, other high profile spokeswomen have included U.S. gymnasts Shawn Johnson, Nastia Liukin, and Alicia Sacramone, as well as celebrities Drew Barrymore, Queen Latifah, Cheryl Tiegs, Rachel Hunter, Niki Taylor, and Molly Sims. The Noxzema Chemical Company was eventually renamed as the Noxell Corporation. Credits 1, 2, 3. Find the right modeling agency. [10] For their new campaign they made a short film, Made in the Mirror, which included celebrities chef Ayesha Curry, YouTuber Issa Rae, coach Massy Arias, Katy Perry, Maye Musk, and Shelina Moreda. Many successful models have represented CoverGirl Cosmetics, including Tyra Banks and Carrie Tivador. She will serve as the face of Simply Ageless, the brands anti-aging makeup and skin care range. Your email address will not be published. In 1988, Noxell was acquired by powerhouse Procter & Gamble. Drew Barrymore Covergirl Summer/Spring 2010 Ad Campaign - gorgeous makeup. Create a Portfolio. In modeling, there are various different markets, and choosing the one that you are most suitable for will have a major effect on your success. CoverGirl actually used contouring as a marketing tactic. Get a Britannica Premium subscription and gain access to exclusive content. American singer RuPaul captured the phenomenon in the 1993 hit song aptly titled Supermodel, which mentioned the years top modelsincluding Taylorby first name only. CoverGirl primarily provides a wide variety of consumer-grade cosmetics. "It gives us such a colorful prism to see the world through different viewpoints; personalities; and unexpected, empowering moments. From the brand's early years to its continued impact on the beauty industry, to the possible future of the company, here's everything about CoverGirl that every beauty lover should know. There is no other brand with the same opportunity to democratize clean,' he continued. The very first CoverGirl spokesperson was teenage model Jennifer O'Neill. As the supermodel phenomenon began to rise, Taylor was at the forefront of a small group of modelsknown in the industry as the superswho became worldwide celebrities, increasingly dominating both the high-fashion runways and the global media. CG's Simply Ageless collection delivers youthful-looking skin with Hyaluronic Complex and Vitamin C-based formulas that float over fine lines and wrinkles, while giving your skin an extra dose of hydration. [16] YouTuber James Charles became the first male model, and talk show host Ellen DeGeneres has been featured as the model for Simply Ageless cosmetic products. Featuring high school students also helped CoverGirl cultivate a youthful, wholesome image for its brand. 1973 Vintage Cover Girl Eyes Jennifer O'Neill 70's Ad, nancy deweir cover girl ad 1981 #vintage #ad #advertisement, 1992 vintage ad for Cover Girl Christie Brinkley. When CoverGirl first started out, the company wasn't planning on launching a massive makeup line that would become one of the best known in the world. The transaction made Coty one of the world's largest beauty brands, giving them not just CoverGirl but other major lines like Clairol hair care and Max Factor makeup. The company has certainly come a long way since those early years and now boasts a host of other beauty products including mascara, eye shadow, and eyeliner. "P&G completes beauty brand sale to Coty", "The Official Jennifer O'Neill Website CoverGirl Video", "The Official Jennifer O'Neill Website Biography", PG.com COVERGIRL: age-defying, Clean Makeup, award winning, http://www.mahalo.com/cover-girl-cosmetics, "CoverGirl is ditching its iconic slogan", "Covergirl releases biggest reinvention in brand's 60-year history: I Am What I Make Up", "CoverGirl campaign features model with vitiligo for the first time", "Lana Ogilvie - Fashion Model - Models - Photos, Editorials & Latest News - The FMD", "Redefining beautiful: black cosmetics companies and industry giants vie for the loyalty of black women Industry Overview", "Christie Brinkley to Receive HBA's Positively Beautiful Award", "Jessica Stam's CoverGirl Campaign Dbut", "Sofia Vergara Named New Face of CoverGirl! I work with CoverGirl; I'm a black woman; I have vitiligo. Let us know if you have suggestions to improve this article (requires login). To land work as a model, start with these strategies.Create a Lookbook. Cover Girl was certified cruelty-free in 2018. The two were thereafter often booked together for various modeling assignments to positive reviews. The commercial was featured and promoted by both women on The Ellen DeGeneres Show.[20]. The company made the decision to go cruelty free, announcing that it would no longer be testing products on animals and that CoverGirl products were officially certified by Cruelty-Free International. The growth of clean beauty now accounts for $36 billion globally, and its about 10 percent of the total beauty market but also the part of the market thats growing the fastest, Curti said. CoverGirl has boasted some pretty big names as its spokesmodels. Grow your portfolio. Model Christie Brinkley was with CoverGirl for decades, and she's had the beauty industry's longest running cosmetics contract. There, you have the opportunity to be scouted by numerous Editorial and Commercial agencies around the world. Im looking at the heritage in a modern way, Curti said. Contouring has long been used in the theater, and,as a mainstream beauty style, it was popularized by CoverGirl in the 1960s.