We worked hard to find the best ingredients for dry and sensitive skin types to create this gentle exfoliating product. This makeup brush changed foundation application when we introduced it to the market 11 years ago. Who What Wear is part of Future US LLC, an international media group and leading digital publisher. Im really loving Latina-owned FOR TMRW non-toxic nail polishes! Freedom- which gives me the ability to take control of my destiny and pursue my passions, while helping pave the way for future women entrepreneurs, makes me feel empowered. As a session artist, I continually analyzed the white space and challenged myself on how I could disrupt it. As a founder in my 20s, I hope to share my story, inspire women to pursue their passion at any age, and encourage them to put their ideas into motion. This is always such a tricky question, as I love all of our products, but I use ourGlow Inner Beauty Powder every day. Working with established brands, I saw firsthand how skin color was treated as an afterthoughtnot just in marketing but down to the actual formulation process. To encourage women to discover their true selves and fully manifest their essence. It has been a huge hit. With so many digital platforms its so easy to access inspiration from around the globe too. To me, makeup is a way to own my creativity and a physical form of self-expression. Our three-in-one Inner Clarity Cleanser is the only cleanser you'll ever need. One of the best things about our products is the amazing, all-natural ingredients that we use in recipes that have been passed down through generations of familiesincluding our Forbidden Hair Oil. Its so hard to choose, but I love our Tinted Cover Foundation. I have forever admired and been obsessed with frecklesI wish there were a more exciting story, but to be honest, thats it. EH: My goal with LATHER is to produce the best wellness-based products that help women feel great. The spark for Saalt came from a phone call I had with our aunt in Venezuela, who had gone without pads and tampons for years due to shortages of basic consumer staples caused by political instability. I'm proud of our growing Sustain collection, specifically the lipsticks. It's mildly gritty, which physically polishes your skin. My desire is to educate, create awareness and hopefully show there are better alternatives rather than the all-too-common practice of using beauty products with harmful ingredients. JA: My favorite product at the moment is probably the OUAI x Byredo Leave-in Conditioner collab. It is imperative that you know who your consumer is and listen to them. Its my secret weapon to glowing, hydrated, firm skin! We now have over 500 women members! I never think you can devour enough books! And they make the moments in between feel like I can achieve anything. In honor of International Womens Day (March 8) Ive reached out to female founders in the world of beauty to highlight their successful businesses and get their insights on what makes them feel empowered. It's clay based, so it vacuums your pores. But I think our authentic approach is why the brand resonates so well with our community! TS: I created Mermade because as a mother of a newborn baby, I simply could not get to the hairdresser.and I failed miserably at curling my own hair. Do not be intimidated by this! commission from the retailer or it may be a product that we produce JEN ATKIN: I feel empowered when I look at all the players who have believed in Mane Addicts and participated in its growth. Then, we use a few ayurvedic herbs like ashwagandha to boost hair growth for thicker hair. Our Aloe Lemon Balm Mist is my ride-or-die product. Dont worry about whether or not people are going to like you. Over 15 years ago, I worked as a model and actress and was constantly in the makeup chair. My current favorite Ciat product is our eye palettes, they're so fun to use for creating a bold eyeshadow look. I love the Gilded Body Brush because not only is it beautiful, but it also feels so good to start my mornings with dry-brushing. Very often society puts pressure on us to choose between passion and a successful career, between fitting in and reconnecting with our culture. Having that moment to decide who we are going to be for the day and see that come to life helps us feel like our true selves from the inside out. Its vital to surround yourself with the right people, personally and professionally. KATHLEEN FUENTES: Freedom and confidence. Surround yourself with seasoned mentors who can be your sounding board and go-to as you plan your adventure into this fantastic industry, and as my mother says, Leap and the net will appear.. I immediately began researching what reusable options were out there and began working to create what I hoped would be the perfect menstrual cup that would be great for beginners and the mainstream consumer. For example, I know that the last thing needed was another beauty brand, but I felt it was important to give a voice to Indigenous youth and create a brand that echoed that. This is always a difficult question for me because each product that we have in our line is unique in its own way. We decided to launch a fantastic lip product to hydrate and treat the various concerns on and around the lip area, leading to our Hydraluron+ Lip Treatment. CEO, Brand Builder, and Investor (Who What Wear, Thigh Rescue is the perfect solution for thigh chafe; I dont leave home without it. WHAT: Founder and Chief Executive Officer of Topicals, Growing up, I had a ton of skin conditions like acne, hyperpigmentation, post-barbae folliculitis, and boils and never found a brand that resonated with me. Trust your instincts and needs. Essential Energys mission is to share wisdom and experiences between successful women through personal friendships and business networking with a spirit of comradeship, enthusiasm, and devotion to our group to unite in pursuit of our common purpose. (Get 15% off Megababe with code, In addition to our flagship product, the original. I get to help build the careers of passionate, up-and-coming glam talent. I started writing my dreams down 10 years ago when I had nothing, and now here I am! (Get 15% off Megababe with code THELIST15.). Our Pure Matcha is one of my favorites. In this alignment with our true self, it lies a purpose, inner strength, conviction, and beauty that transcends the physical. There is so much every business can do to maximize their social impact while simultaneously decreasing their environmental footprint. Darya Hope Founder & CEO Darya Hope Pishevar. I wanted to create self-care for the people who don't know how to self-care. A few weeks later I had the Biggish in my hair - created by me with 100% silk fabric, specially selected elastic, and my grandma's sewing machine. Freck Beauty came to life in the least traditional manner (via a Kickstarter that pretty publicly flopped), and I have made some screw-ups along the way. I would never have come this far if I tried to do what was already out there. MH: My favorite Hello Updo product is the Biggish Cloud. However, it doesnt stop there. I love our Brightening Serum. Its gentle enough for those who experience hyperpigmentation and erythema. I always want to make women feel confident and empowered through our messaging and encourage that energy we all have inside of us to just go for it. love it. What you are creating is best when it's something from a topic you're passionate about. The group meets regularly with the purpose of inspiring women and empowering them to succeed. I want to help create a world for my kids where taking care of themselves is prioritized and seeing themselves validated in the world around them is their norm. What advice would you give a young entrepreneur looking to break into theindustry? Thigh Rescue is the perfect solution for thigh chafe; I dont leave home without it. Every Indigenous youth should see themselves in a beauty brand that is working to create safe products with less impact on the planet. WHAT: Co-Founder of Soko Glam and Then I Met You. JF: 12 years ago I saw a need in the market, so I started a women-in-business networking group, Essential Energy. I didnt always know that I wanted to start my own business. Do things differently. This is the cup I use every month! Dont be scared to make mistakes and forge your path. Le Jolie Medi Spa Owner & Medical Director Dr. Parvaneh Rafaeloff. For as long as I can remember, It is imperative that you know who your consumer is and listen to them. Knowing that there's truly nothing stopping us- in the ultimate empowerment. My husband and I founded Sigma because I wanted to bring solutions to the average makeup user, like myself. My commitment drove my journey to launch and develop Shayde Beauty to address unmet skincare needs for people of color. The Libre Collection celebrates opportunity and is a reminder to vivir la vida (live your life). I don't know how my skin functioned without it. For as long as I can remember,I have used lip gloss but found myself frustrated by how they dry out my lips. Thats why at Topicals, we take the focus off of having perfect skin and put the emphasis on making the treatment experience more enjoyable or, as we like to say, Funner Flare-Ups.. I end up feeling de-puffed, de-stressed and energized. Its perfectly sized for my hair, doesnt tug at my strands, and the puffy design adds the perfect amount of flair to my everyday updo - I live in updos. Sauna and meditation or self-massage while doing a mindfulness exercise are examples of this. Clinique manufactures and markets skin care, makeup and fragrance products, Guerlain manufactures and markets makeup, fragrance and skin care products, Shiseido manufactures and markets a wide range of skin, sun, makeup and male grooming products, Garnier manufactures and markets skin and hair care products, Pantene manufactures and markets hair care products, Dove manufactures and markets soap, facial cleansers, deodorants and hair care products, Contact UsSubscribePrivacy PolicyCookie PolicyTerms & Conditions, FacebookTwitterInstagramLinkedInSoundCloudRSSYouTube, HomeAll RegionsPodcastOpinionFashionProfessional BeautyTravelWellnessTop 50 Brands, Copyright 2020 Global Cosmetics Media Limited. I am obsessed with this shade of blue, and it's probably my favorite blue in my entire lacquer collection. Click on the conversation bubble to join the conversation, PwC Cloud and Digital Transformation BrandVoice, How To Earn Cash Rewards For Everyday Spending. Theres something magical about unearthing what seems like ahidden gem or spotlighting a new business, and in 2022, its clear that championing female-founded businesses is more important than ever. Personally, one of the biggest pressures was having kids and creating a family. Remi: I have forever admired and been obsessed with frecklesI wish there were a more exciting story, but to be honest, thats it. My co-founders and I work hard to redefine what it means to be "well" and have crafted a collection that simply helps you feel good, look great, and live well. Seeing to believe and showing your subconscious what is possible. Confidence allows me to walk away from things that no longer serve me, which is incredibly empowering. BG: This may come off as biased, but I am really loving our Treslce Beauty Bold y Atrevida Liquid Lip Tint. I wanted to create a clean, sustainable, and wellness-based curlcare brand inspired by my Afro-Dominican roots. But once you have you will be more efficiently closer to your personal goals and content with your decisions knowing you havent sacrificed something else that is important to you. I challenge you to find a more luscious, buttery oil cleansing balm than our Then I Met You Living Cleansing Balm. KF: Well, I am in the business of beauty and I think it's incredibly empowering to not just look good, BUT feel good and confident in your skin. Right now, I am obsessing over our new lip products. I want to highlight how powerful and capable we are. Kylie Cosmetics installs Glam Park in Londons Covent G Lighthouse Funds seeks to raise US$400 million for new BolognaFiere teams up with Informa Markets and the PBA LOral reports Q2 sales growth; bucks trend for declin LG Household and Healthcare recalls Babience Only 7 Ess Waldencast Acquisition Corp approves business combinati Hong Kong stock exchange rules to create more than 1,30 Dior partners with Lucibel on new LED Beauty Mask. I feel most empowered when I'm with my close circle of friends who are on their own entrepreneurial journeys like me. Rumore Beauty is a perfect blend between my passion for beauty, my work experience, and my culture up until recently, I didnt know that merging all three was possible. I kept quiet and tried to go about business as usual, but I felt so unauthentic. I used to think solely showing strength was empowering, but over time I've realized that openness and vulnerability make me feel the most powerful. I believe there is no better time than now in our history to have the opportunity as a woman to chase your dreams. If Im in a mellow mood, Ill go for a more natural option. Facecare is essential, as its how we present ourselves, but Ive seen firsthand what can happen when we neglect our bodys skin. Todays consumers demand a lot from brands, and without the consumer in mind, it does not matter how great a product you have. Not trusting yourself and allowing outside feedback to guide you too much will burn you out, get you lost, and ultimately, you won't get the results you want anyway. Rose quartz has a beautiful energy, cultivating self-love, compassion, and kindness, and this Gua Sha Tool helps me unwind my day and give love to my skin. It is ideal for someone who loves a natural, minimalist finish. I founded my business because the natural-beauty category wasnt targeting my needs as a Black woman with oily-combination skin. This is the cup I use every month! I'm obsessed with our Glow Serum, which can also be used as an ingestible wellness tincture and packs a punch with highly anti-inflammatory properties and more antioxidants than vitamin C and D. I always encourage young entrepreneurs to first understand their own superpowerthat unique gift, perspective, or interestand build a company or strategy around that. Its niacinamide and sea buckthorn-rich formula helps my skin look its best and radiant even through the most challenging and stressful times. It's the only sustainable route to get anything done. They do not feather while still offering highly pigmented pops of color. Building relationships with your customers is essential. Faded is a brightening and clearing gel-serum that fades your most stubborn marks, scars, and spots. There is always an opportunity cost to everything and there truly is always another opportunity perhaps just in a different form around the corner. Its this tub of pink love, which has all the fluffy, hydrating goodness and has naturally sourced beta-carotene (a form of vitamin A) from pink algae lagoons. We also believe it is important to give back, so my team is constantly planning ways we can show up for women and the community at large. DHP: I created Darya Hope to give women and men confidence in their own skin by formulating high-performance products grounded in science that harness your skin's natural ability to heal itself, as nature intended. MH: Hello Updo was built on self-love and inclusion. If you have a good idea, a good product, and you're hungry enough, you can carve your own lane. It is the perfect lightweight, skincare-infused, and natural-finish foundation that both evens skin tone and treats your skin. I never thought I would wind up in this industry, but along the way, I realized that the world was missing a beauty brand with an attitude that didnt play by any rules, and thats how Freck Beauty came to be. This way, you can satisfy all of your creative ideas and have a few things to evaluate with data to know where you want to lean in more or lean away from. There is so much every business can do to maximize their social impact while simultaneously decreasing their environmental footprint. Successful businesses are built around intuitive knowledge of an under-tapped category. Estee Lauder manufactures and markets skin care, make-up and fragrance products. I love our Rose Quartz Gua Sha Tool. LD: Heat Healer was born to provide an experience that easily rejuvenates your body while connecting to your mind - something you can do easily in the comfort of your own home. One day I decided to open up to the world about my struggles, only to find a huge community of women who were also struggling in silence. Follow this author to improve your content experience. In an era where cheap and disposable products offer far more profit, I hope new, young entrepreneurs will instead choose better health for their customers and our planet. It is formulated with a proprietary Cell Turnover Technology Complex (CTT Complex) designed to activate your stem cells and give them exactly what they need to heal. What is a favorite product of yours at the moment, and why? I launched Retinol Reform in 2013, and the business has continued to grow from there. showed female-owned businesses struggling more than their male-founded counterparts), which is all the more reason to rally behind female foundersnot just for International Womens Day and Womens History Month, but always. What advice would you give a young entrepreneur looking to break into the industry? This feeling, the feeling of empowerment, lets me know Im doing right by my ancestors and am on the right path in creating safe spaces for the communities I belong to and represent. In addition to our flagship product, the original Saalt Cup, we also offer a Saalt Soft Cup, which is made with an ultra-soft silicone formula that is designed to be both gentle and super comfortable for those with bladder sensitivity, cramping, or discomfort with firmer cups.