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They will retail for $920, come in seven different colorways and were designed in partnership with rapper 2 Chainz. Click on the large blue power icon at the top. Refresh page. All rights reserved. On the app itself, the Versace sneakers are currently on the release schedule with styles including the Air Vapormax Plus in silver gradient and the Air Max 97 CR in university red. A womens style from the Versace Chain Reaction collection. 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Goat has done well to disrupt the way people can find and buy authentic shoes, said Salehe Bembury, head designer of sneakers at Versace who previously worked on Yeezy sneakers. Starting Thursday, seven colorways for men and women will be available exclusively on the GOAT website and mobile app, at Versace.com and in the brands Soho store. Ever since 2 Chainz and Versace unveiled their collaboration sneakers in January at Milan Fashion Week, sneaker lovers have been itching for the chance to get their hands on the kicks. According to Daishin Sugano, the cofounder of Goat who said the apps founders had been in conversation with Versace over the past few months the new sneaker and its distribution strategy are a clear attempt to align the brand with the sneaker-buying community; Goat currently has 7 million active users. Tiffany Launches Atrium Platform to Amplify Its DE&IInitiatives. All Rights Reserved.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. Bass first release since 2018s Milky Way., The lawsuit revolves around a sample on Freeee (Ghost Town, Pt. The high-end silhouette also includes a puff croc neoprene tongue and lining system to provide users with extreme comfort. The 2 Chainz's Versace Chain Reaction sneakers will range between $995 to $1,350. 2)., Following the release of the rappers HBO series Euphoria.. The chain-sculpted sole unit features more Greca motifs embossed into the midsole and is finished in white, offsetting the shoes bold upper. In an attempt to reach the sneaker-obsessed consumer, the luxury brand is looking to the sneaker resale app to stock its newest style. Your recently viewed items and featured recommendations, Select the department you want to search in. Top subscription boxes right to your door, 1996-2022, Amazon.com, Inc. or its affiliates. Youre seeing this ad based on the products relevance to your search query. The industry is changing, said Sugano. WordPress.com VIP. On April 26, Versace is finally releasing styles from the Chain Reaction collection in partnership with online sneaker marketplace GOAT. In related 2 Chainz news, the Atlanta rapper recently dropped one of the hottest music videos of the year with he release of his Proud visual featuring none other than Momma 2 Chainz. 2022 Fairchild Publishing, LLC. The Versace Chain Reaction Baroque Print is priced at $1,048 USD and can be picked up from retailers such as MATCHESFASHION.com. 2022 Fairchild Publishing, LLC. Versace is aligning itself with sneaker enthusiasts. The wait will soon be over. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue. Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream. Video: Can Fashion Influencers Be Sustainable? With Richard Roundtree revisiting his role as the OG investigator. Packing futuristic elements and several colorways in its design arsenal. 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Starring Naomi Watts, Octavia Spencer, Tim Roth and Kelvin Harrison Jr. Stay updated on the latest news with our carefully curated newsletters, Discover the latest news and more with instant updates, Versace Adds Bold Baroque Colorblocking to Chain Reaction Sneaker, June 05, 2019 - 12:00 am EST And the designers also took extra care with the details. Want to read more articles like this one? Coming in 1000% and a set of 400% and 100%. Woo for Fashionably-Dressed BE@RBRICK, Levi's Vintage Clothing Revives '60s New York Folkwear for FW19 Collection, Dreamville's Bas & J.I.D. The Eva uber-light outsole will feature a Greca midsole detail design and a hidden Medusa underneath. In addition to the many Versace references, the shoes feature wax-dipped lace aglets, a Braille pattern on the toe of the word Love, and then, of course, there is the lightweight outsole, which has been molded in the shape of a heavy chain. 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Originally unveiled during Versace's F/W 2018 fashion show, 2 Chainz's-inspired Chain Reaction shoe features a neoprene upper with a Greca lace cage, Greca midsole and a chain-link outsole. Sugano said there will be no restrictions to prevent buyers from reselling the sneaker on the app after theyve purchased them at the retail price. The sneaker resale market continues to grow and align with non-resale entities. Releasing on Thurs., April 26, the shoes will be available exclusively at GOAT.com/versace, GOAT app, versace.com, and Versaces SoHo store. WWD and Women's Wear Daily are part of Penske Media Corporation. All Rights Reserved. Price and other details may vary based on product size and color. You may have more than one ad-blocker installed. The chunky Chain Reaction runners were created as a partnership between rapper 2 Chainz and Versace footwear designerSalehe Bembury, who took cues from the luxury houses apparel patterns and brand DNA: Notice the subtle Greca motif on the midsole and toe, as well as on the TPU lace cage. The Chain Reaction represents the rich heritage of Versace and we believe the silhouette is one that will resonate with sneaker fans everywhere.. Goat not only allows us to extend the Versace brand to a passionate community of enthusiasts who appreciate sneakers, but were also able to showcase the design efforts behind the Chain Reaction and the preservation of the Versace details incorporated within the shoe. Launching at select retailers in late April, the pair of collaborative shoes will be offered in 7 different colorways and graphic patterns. Sign up for WWD news straight to your inbox every day. Already whitelisted us? Donatella Versace Says I Dont Want to Kill Animals to Make Fashion, GOAT and Flight Club Merge to Become Worlds Largest Sneaker Marketplace, Footwear News is a part of Penske Media Corporation. Please fill out this field with valid email address. Footwear News is a part of Penske Media Corporation. Powered by Link for New Track "Fried Rice", Kanye West & Kid Cudi Respond to 'Kids See Ghost' Lawsuit (UPDATE), Showtime Orders Drake-Produced 'Ready for War' Docuseries, Take a First Look at the Polar Skate Co. x Nike SB Zoom Blazer Low GT, This Video Shows Just How Far Counterfeit Rolexes Have Come, Sundance Drama 'Luce' Is All out Psychological Warfare. Shop products from small business brands sold in Amazons store. We charge advertisers instead of our readers. White rope laces with black speckles are finished with rubberized aglets, which wrap around to the back of the shoe and thread through its pink heel tab loop. 2022 Hypebeast Limited. All Rights Reserved. Sugano explained certain details that would resonate with that community, including the Versace chain outsole, the shoe laces dipped in plastic, the braille that translates to love and the cupped insole, which is typically used in athletic sneakers to prevent lateral movement and promote comfort. Follow the instructions for disabling the ad blocker on the site youre viewing. For the release of its Chain Reaction sneaker, which will be available on April 26, Versace tapped Goat, a sneaker resale app, to be the only third-party retailer to sell the shoes. All Rights Reserved. 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Other luxury sneakers that are doing well on the site include the Gucci Rhyton leather sneakers, which have sold for $970 (they originally retailed for $820), and the Balenciaga Triple S sneakers, which retailed for $850 and have sold on the site for $1,040. Youll usually find this icon in the upper right-hand corner of your screen. Versace sneakers are a must have in every fashion lover's closet. A 3M reflective tongue gives the pair of sneakers a signature sporty vibe while the TPU lace cage provides lateral stability and the Greca motif highlights the brand's recognizable logo. Click the icon of the ad-blocker extension installed on your browser. But I dont think this is unnatural for us. An embroidered pink Versace logo adorns the lateral rear-quarter panel and a rubber Greca motif sits centrally down the toe box. 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