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Subscribe now and save. They didnt copy the French blends, rather, they created an American original by aging cabernet sauvignon for about 25 months using American Oak barrels to make an American full-bodied wine. A lot of guys just realize its more about relaxing and chilling back, preparing for the next day, preparing to get better., In fact, I think guys have become more sophisticated all around, Green continues. The Spartans won, and Green found 2 cases of Silver Oak Napa Cabernet in the mail. | Theyre in control of their media presence. They can post about their family, their trip to Paris Fashion Week, their Halloween costume and the wine on their dinner table. Wow! Instead, the Golden State Warriors power forward chose to spend part of this summers offseason in Bordeaux, France, tasting some of the worlds finest wines. The industrys leading daily news, insight, analysis and opinion on the global business of sport. The 1989 Napa Valley Cab is still beautiful with plush dried fruit and savory graphite. Its certainly possible that a player like LeBron James could have been indoctrinated into fine wine through his time on the Olympic team (he has played on the team 11 times). The 2005 Alexander Valley Cabernet (now with touches of other Bordeaux varieties blended in) is complex and spicy, its dark cherry underlined with crushed rock and signature black olive. The Chilled Snap Pea Soup we enjoyed as a starter was especially amazing! Sometimes wineries play hard to get - making wines scarce to increase the perception of value. National Basketball Association (NBA) champions the Golden State Warriors have announced a partnership with Californian winery Silver Oak. Those of us who are winning do, laughs Griffin. Silver Oak engaged with me, unlike many other brands that I tag in a tweet or Instagram post. The agreement will also see Silver Oak produce limited-edition bottles featuring different logos from the team over the past 47 years. Key issues and themes shaping the business of sport. Since then, the companys focus on its fans is as important as the quality of its wine in building lasting success. The Warriors returned to winning ways on Monday with a 128-111 victory over the Atlanta Hawks. Its almost like golf used to be, says Stanley. The severity of the 2016 vintage and the tiny crop it yielded might have caught the filmmakers by surprise, but the goal of telling the story of the small family wineries, remained intact and became perhaps even more urgent. Wines really become a thing around the NBA, Green remarks. Our reports provide actionable insight and analysis, powered by the industrys most trusted global media rights and sponsorship deals data. You have a really active list there, says Silver Oak marketing director Ian Leggat. The early brand might have been grounded in Alexander Valley (and later Napa Valley, with the 258-acre former Oakville Dairy farm Duncan had purchased), but with AVA status yet to be legally formalized, the bottles could say only North Coast. Regardless, when that 1972 Cabernet was released, it won a gold medal at the California State Fair, in 1977 (yes, thats an unusually long lead time, and a pattern Silver Oak follows still, to give their wine time in both barrel and bottle to resolve into a luxurious sip the moment its released), launching the wine at the top of the wave of pioneering wineries overcoming US wine drinkers taste for the ubiquitous, anonymous red and white blends favored through the 1960s. The 1995 Napa Valley Cabjuicy, textural and spicyis showing just a hint of that American oak vanilla and coconut, an extra dimension, Weis calls it. When youre drinking wine youre relaxing, kicking back, a glass or two, he says. In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines. Now everyone has nutrition coaches, cryo chambers, sleep trackers. Luxury-like accessibility was born. The Napa Valley Wine Project. His philosophy centers on creating cuisine designed to enhance the enjoyment of wine. Eastbound Westbound Explores Thomas Jeffersons Love Affair with French Wine, FBI Busts Fraudulent $13 Million Wine and Whisky Investment Scheme, Trailblazer Iris Rideaus Memoir to Be Published Juneteenth. Now NBA players can broadcast their hobbies themselves. Kawhi Leonard to sign landmark New Balance endorsement, Suzuki reaches agreement to exit MotoGP after 2022. The search is finding identity beyond your sport., Draymond Green, for his part, does not rule out the possibility of getting into the wine business. Subscribe to market-leading insight, analysis and the most accurate data on media rights deals worldwide. Silver Oak Winery. Apart from tailored bespoke reports for clients we release market studies on key media and sponsorship properties. The team dinner tradition has now really proliferated around the league, Griffin says. Not Silver Oak. The coverage was either about the game, or the player was in the news for something they probably shouldnt have been in the news for. No matter what, they certainly werent going to write about a players hobbies.. Roberts recalls his days working in Houston restaurants 20 years ago, when he frequently served Cristal Champagne to Shaquille ONeal. But something that has always impressed me is the familys massive economic and intellectual investment in innovation. Theyre so much more attuned to their health.. Silver Oak bottle stories are blog posts celebrating Silver Oak enthusiasts enjoying the wine in interesting ways. And that includes several dinners at well-known Michelin starred restaurants near Silver Oak from some of the most famous chefs in the world. In the first place, they chose to make one wine: Cabernet Sauvignon. A recent tasting back through pivotal vintages shows a through-line, even with significant variations among seasons. Different logos from the team over the last 47 years will be stamped on the bottles and fans can enjoy the brand's renowned Cabernet Sauvignon at Oracle Area throughout the 2018-19 season. After he and his girlfriend planned a visit to Paris in July, he didnt hesitate to add on a side trip. The first such wines are a collector set for superfans of the Silver and Golden, a 5-bottle pack of 2014 Alexander Valley Cabernets, each etched with the Warriors' five historical logos over the past half-century, to open "for five winning Warrior moments"individual player records, going to the playoffs, winning the championship, winning the championship again . James, for example, is a really knowledgeable wine drinker, says Braiden Albrecht, winemaker at Napas Mayacamas, where the new Laker has visited multiple times. The California wine industry is cleverly capitalizing on the NBAs wine craze by trying to court players not only as customers, but also as business partners. Its like going out and buying a new pair of sneakers, Hawes continues. Release Day, August 6, will be like none other. (The shoe method is genius!). After the introduction at Oracle, the plan is for Silver Oak to follow the Warriors to the new Chase Center, where the Warriors will relocate next season. This website uses cookies to improve your experience while you navigate through the website. In a far cry from incidents like Antoine Walker filing for bankruptcy less than two years after retiring from a $180 million career, or Gilbert Arenas claims of being penniless despite a $111 million contract, now players like Andre Iguodala are major investors in Silicon Valley startups. You can buy it at your retailer, and you can buy it at the restaurant. Jack Daniels furthers NBA ties with Hornets deal, Puma to leverage Serie A ball supply deal to develop Italian retail footprint, MSC Cruises and Salesforce headline quartet of F1 additions, Virtual Mascot Programme Kumho Tyre & Tottenham Hotspur, FTX bolsters sponsorship portfolio with Golden State Warriors international rights deal, Golden State Warriors add American Express to key sponsor group, Warriors jersey patch deal maximises value of deeper Rakutenrelationship, Wizards expand Japan presence with Recruit Direct Scout deal, Register now for free or subscribe to SportBusiness.com. "The [bet] really kicked this off. Silver Oak also serves as the official wine partner of Major League Baseball (MLB) team, the San Francisco Giants. Chef Dominic began at Silver Oak in 2008 and has transformed what it means to be a winery chef. The Warriors management is complicit too, forming a partnership with a high-end Napa winery for the first time this year. Silver Oak didnt go there. Mostly what people post is their experiences with the wine, David Duncan, Proprietor and CEO of Silver Oak Cellars told me. Another particular style decision Duncan and Meyer made was, at first, ahead of its day, then somewhat behind, and finally right on the mainstream mark: their decision about when to pick the fruit. He was among the first Warriors to bring in his own physical and massage therapists, and he was also the older-brother figure who introduced many of his teammates to wine, recommending special bottles when they had dates lined up. It just amplified the story we had already intended to tell, and it created a lot more drama then we had anticipated.". They all collect something, Griffin says. The brands Cabernet Sauvignon will be served at Oracle Arena throughout the 2018-19 season, while limited-edition bottles will be produced featuring different logos from the team over the past 47 years. Silver Oak does the opposite. Includes a global database of 30k deals and a growing archive of sport sponsorship activation case studies. Hes learned to trust his palate. After the Houston Rockets point guard visited the winery, Roberts ran into him at Press restaurant in St. Helena, and saw that he had ordered a bottle of 2005 Colgin Cariad (currently $1,000 on the Press list). Silver Oak has long been connected to the basketball world: Duke head coach Mike Coach K Krzyzewski has called Silver Oaks Cabernet Sauvignon his girlfriend. And in 2015, Lebron James and Draymond Green bet two cases of Silver Oak on the outcome of the Michigan State-Ohio State football game. Sydel Curry, left, Ayesha Curry the sister and wife of Warriors player Stephen Curry, debut their new wine: Domaine Curry Napa Valley Cabernet Sauvignon 2015, How fine wine became the NBAs new status symbol. Park House, 116 Park Street, London, W1K 6AF, UK, 1001 Brickell Bay Drive, Suite 2402, Miami, FL 33131, USA, 3 Temasek Ave, Centennial Tower #18-01, Singapore 039190, For a global perspective on the business of sport. Silver Oak is also the Official Wine Partner of the San Francisco Giants and has a special display at AT&T Park and offers wines during the MLB season. The competitive nature of wine appeals to these guys, Griffin says. Fine wine and the NBA might have seemed like strange bedfellows just a few years ago, but today Green is hardly the leagues only oenophile. May 18th, 2022. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. I think more guys have started to tap into their bodies way more seriously than back in the day. Golden State Warriors forward Draymond Green (23) during a news conference following Game 2 of the NBA Western Conference semifinals between the Golden State Warriors and New Orleans Pelicans at Oracle Arena, Tuesday, May 1, 2018, in Oakland, Calif. Were very fortunate that our business is to make a product that is used for special occasions, be it from the largest occasions in somebodys life to something mundane but special, and we encourage people to share their experiences with our wine.. The Sacramento Kings were among many NBA teams that headed get-out-the-vote efforts for this years midterms. Everybody thinks these guys own a million cars. Courtesy of Silver Oak. He asks questions about how we get the barrels clean, why we dont use new oak his attention to detail is very impressive.. Then, too, they set the price at $6 a bottleunheard of when most wines cost $3 or lessarguably creating Napas first cult Cabernet (although admittedly, even corrected for inflation, $6 was a far cry from the astronomical sums so-called cult wines command today). A few years ago, our daughter snapped a photo of me and @YukariWatanabe as we enjoyed a delicious bottle of 2009 Silver Oak Alexander Valley cabernet sauvignon. Theyre taking wine tours before the season as a way to build team camaraderie. Suddenly, its not just the older or retired players who are collecting wine its the young players in their 20s, too. Around 2008, 2009, you started seeing guys get more involved with wine, Foyle says, just as yoga and stretching suddenly became important. Because James is the dean of NBA enophiles who drains Cabernet like he does three-pointers (enthusiastically but in moderation), he set the terms at two cases of wine. Thank you for sharing with us.. Silver Oak isnt the only wine favored by celebrities, of course, but as a fixture in the larger beverage culture in this country, its second almost to none. When Greens alma mater, Michigan State, prevailed, James made good on his wager by sending him 24 bottles of 2010 Silver Oak Napa Valley, more than $3,000 worth of wine. According to him, Popovich, an investor in Oregons A to Z Wineworks, was the first NBA coach to instate mandatory team dinners when on the road. That introduced the players to great food and wine and also brought them closer together. Our Silver Oak lunch was way better than every other meal we enjoyed while we were in Napa. Hes really interested in the process. I really love wine, and Im really into French wines Bordeaux in particular, Green says. NY Wine Experience Grand Tasting Tickets Now on Sale! Includes access to the digital magazine. A wine collector since 2000, Foyle was doing yoga in an era when few players were even doing hamstring stretches. Platinumranked Silver Oak first came to Golden State in 2015 through All-Star Draymond Green. Silver wants his athletes to take a stance. He wants them to express who they are as full, well-rounded individuals. Many of the ingredients the culinary team uses are sourced from the gardens on the Silver Oak property, creating a sense of place that is so central to the crafting of fine wine. Like this article? The first thing Kevin wanted to show me was a photo of two magnums of 2007 Colgin that had just been shipped to his home, Griffin says. Silver Oak also currently serves as the official wine partner of Major League Baseball team the San Francisco Giants. Some of the countrys best chefs are lined up for a series of exciting dinners (fitting, as a reminder that Silver Oak is one of the most-ordered Cabernets in high-end restaurants). | I love the game of basketball, but ultimately, there was a point in my career where I knew I had to think about my life after the game, says Wade. The brand was originally envisioned to exploit Wades popularity in China; he has a lifetime contract with the Chinese apparel brand Li Ning. The team at Silver Oak naturally adapted some of the methods the Grateful Dead has used over six decades to grow their own passionate fan base. The Bay Area is joining the NBA's wine league with a splash. That was downright Bordeaux-like in a New World region where producers were playing with all manner of varieties. I cherish the shoulders we stand on, he says. Carmelo Anthony travels with a six-bottle case of wine. Subscribe to RR1 Live+ for exclusive virtual events all year long (at least 1 per month), conversations with Robb Report editors, special perks, and more. It was no random choiceCoach Steve Kerr reportedly calls the wine his girlfriend. And hes not alone in the world of athletes and celebs. He recounts his visits to Petrus, Angelus, Cheval Blanc, Latour, Cos dEstournel some of the worlds most highly regarded wineries. Is Napa running out of land for vineyards? But until social media came along, nobody knew about it. The choices Duncan and Meyer made for Silver Oak would come to defineand influenceboth the industry and that taste across the country. They do it to send a subtle message to their teammates. Consider how political the NBA has gotten and how much commissioner Adam Silver has encouraged it. Social Media Case Studies Also daring, at a time when reputable California winemakers were adopting oak traditions from French coopers, the pair decided they would age their Cabernet solely in American oak, for its finer grain and somewhat more subtle tannin influence on the wine. And the 2014 Alexander Valley has it allthe spice, the florals, the briary fruit, the savory olive, graphite and earth. You are as superstar! Partners Sarah Jessica Parker, Vanessa Hudgens, John Cena and more swing big on ready-to-dr, The fake Bordeaux scam is suspected to have involved hundreds of thousands of bottles of , The HMS Gloucester sank off the coast of England in 1682, bringing hundreds of bottles of , The new documentary uncovers how wine shaped lasting ties between France and the United , A British citizen stands accused of masterminding a grift swindling elderly victims across , From White to Black recounts the childhood and remarkable career of the pioneering . Before the advent of Instagram and Twitter, the only coverage you got was on Sportscenter or the daily paper, says Hawes. Silver Oaks director of marketing and public relations, Ian Leggat, told the San Francisco Chronicle newspaper: It makes a lot of sense for us and for the Warriors. The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company. "They live wonderful lives, but at the end of the day, these are farmers out working in the dirt with their own hands." On one side, Ray Duncan was introduced to, and lured into, wine growing in about 1970 (as the modern wine industry in Northern California was burgeoning) by his longtime friend Jack Novak of Spottswoode fame. And the most expensive: A case of 2000 Chateau Petrus sold at a September Sothebys auction for $51,660. Autographed jerseys from NBA opponents are displayed next to former Golden State Warriors basketball player Adonal Foyles large wine collection at his home in Orinda, Calif. on Wednesday, Nov. 14, 2018. The 2008 Alexander Valley might have been bottled just yesterday, its dark fruit edged with typical herbaceousness and pops of oak spice and licorice. It wasnt long, though, before Napa Valley winemakers began letting their Bordeaux reds hang longer and longer, accumulating higher sugar (and therefore alcohol) levels for an ever-more-hedonistic profile, but losing complexity and character of place in the process. Formula 1 has added at least $78.5m (72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands. Theyre really intrigued by finding the smaller winery thats doing the best stuff that nobodys heard of. Sure enough, after years of posting photos of well-known Silver Oak and Colgin on Instagram (often with the hashtag #vinochronicles), lately LeBron James has posted bottles from under-the-radar Napa wineries like Burly and Carte Blanche. Materials used were reclaimed, energy use is minimal, enough water is recycled in an elaborate system to service a small town. So how did one winery acquire such a viral fan base (before viral was even a thing) and retain fierce loyalty through multiple generations? They travel to play the Cleveland Cavaliers in their next game on Wednesday. But wine has grown into one of the bigger status symbols.. Silver Oak cares more about fans than critics. Puma keen to make strides in football segment of sports equipment market in Italy. Sitting in the Warriors practice facility after a day of training camp, Green smiles nostalgically, remembering the trip. NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak. It became more of a hobby, says Green, 28. hbspt.cta._relativeUrls=true;hbspt.cta.load(413105, 'e5b62938-97f3-40a1-9bc9-f10843b48ec1', {"useNewLoader":"true","region":"na1"}); Copyright 2022 Freshspot Marketing LLC | Website Design by IMPACT | Powered by HubSpot, How Silver Oak Cellars Created Passionate Fans Over Fifty Years, Our Silver Oak lunch was way better than every other meal we enjoyed while we were in Napa. Its possible, he says. Pop is somebody whos really into players broadening their horizons, reading things they wouldnt normally read, says Griffin. Its available. Kerr learned it from Pop and brought it to Phoenix, and I learned it from Kerr and took it to Cleveland. Does every team do it? Thats the thing he wanted to talk to me about immediately. People felt like you had to play golf because thats where all the business deals were getting done. James campaigned with Hillary Clinton. Robb Recommends: This Napa Cab Is the Best Wine to Drink With Your Burger This Summer, On a Tiny Tuscan Island, Inmates Work to Rehabilitate by Making Delicious Wine, One of Americas Most Interesting Winemakers Just Debuted New Central Coast Rhne Varietals, Taste Test: Laphroaigs Newest Whisky Proves Single Malts Dont Have to be Old to Be Good. With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program. Of course, wealthy people a category that certainly includes professional athletes have long enjoyed expensive wines. Subscribe now and get up to 63% off the cover price. SportBusiness is the most trusted global intelligence service, providing unique news, analysis, | assess their strategies and budget plans for them to base educated business decisions on. Silver Oak Cellars will be creating a special-edition bottle of its 2014 Alexander Valley Cabernet Sauvignon with Warriors branding, to be sold exclusively through the Warriors email list. I especially like that Silver Oak reacts by commenting and sharing with people on social networks like @SilverOakCellars on Instagram and @SilverOak Twitter. An unheard-of price, $6 a bottle was more than many of the valleys wines that were around $3/bottle or less. (Small wonder the wine met a ready audience.) Former Golden State Warriors basketball player Adonal Foyle samples one of the wines from his large collection at his home in Orinda, Calif. on Wednesday, Nov. 14, 2018. And that includes several dinners at, became the first North American winery to own an American oak barrel cooperage, exclusive wine partner of the San Francisco Giants, well-known Michelin starred restaurants near Silver Oak. As current winemaker Nate Weis (only the third in the brands history, after Meyer and then the legendarythat word againDaniel Baron, the only American at the time to have interned at Chteau Ptrus) describes it, they picked a little later than most at the time, for an edge of ripeness that would yield slightly softer tannins and a little more plushness than was the norm. And in 2018, the new Silver Oak Alexander Valley winery also earned LEED Platinum certification, and in 2020, Living Building certification. Its not clear whether that younger generation drinking Silver Oak in Vegas is even aware of the wines sustainable cred, but the producers rigorous innovation is reason enough to be their brand of choice, according to Vanessa Conlin, Master of Wine and Chief Wine Officer for wineaccess.com. Break Dancing. interconnect/it, Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Damn near every one of them collects tennis shoes. Coach K, the Silver Oak diehard, was also a USA basketball coach. Well, now wine has become the center of that business culture., And Dwyane Wade, of course, is growing D Wade Cellars into a major wine business. And I think wine has become a big part of that business and social society., If that basketball-player stereotype used to involve fancy Tequila and Lamborghinis, with wine it has taken a more cerebral turn in the arena of luxury goods. When frost smashed Burgundy vineyards on April 27, 2016, ultimately causing some winemakers to lose more than 80 percent of their crop, director and producer Scott Wright and his crew were in the middle of shooting a documentaryabout the struggles of grapegrowing. ). Drop into the new Splash Wine Bar at San Franciscos Chase Center on a quest for Cabernet, and youll find the most prominent version offered under custom labels designed specifically for the Golden State Warriors. Fifty years later, American is still the regime for Silver Oak; now, though, they own their own cooperage in Missouri and have fine-tuned the barrel production for even more refined nuances in the wine. Inside Claud, the New NYC Wine Bar From a Pair of Michelin Two-Star Restaurant Alums, A Couple Has Been Arrested for a $1.6 Million Heist of Rare Vintage Wine, Ruinarts Newest Vintage Champagne Used Old-School Methods to Develop a Complex Flavor, The Hit Online Wine Seller Parcelle Has Opened Its Own Bar in NYC, LVMH Just Acquired the Iconic California Wine Producer Joseph Phelps, 13 New Chardonnays Perfect for Sipping in Winter, 11 Stellar Sparkling Wines Perfect for Popping This New Years Eve. These guys are evolving as men and in terms of how they want to be viewed by the general public, says Travis Stanley, the Warriors former senior executive vice president of marketing and now the CEO of the Napa Chamber of Commerce. We see a lot of Bay Area customers who are at the leading edge of wine tastes and are also really dedicated sports fans.. Still, even in the face of 2016's grind, vintners, merchants, chefs, critics and connoisseurs of Burgundy gathered to bid the harvest adieu with an epic annual ftethe titular Les Trois Glorieuses. The Golden State Warriors are partnering with Silver Oak, and the winery will be providing the teams official in-seat pours at Oracle Arena and releasing an etched set of five Warriors-themed Cabernet bottles.